| Tip 1 -- Ask for attendance statistics... |
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Ask for attendance statistics. How many people attend each year? Where are they from? What is
the income in the area?
| Tip 2 -- Ask for exhibitor statistics... |
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Ask for exhibitor statistics. How many competing booths will there be? Is the show juried? What
types of goods will be sold at the event?
| Tip 3 -- Know who you are dealing with... |
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Know who you are dealing with. What is the reputation of the show management? Do they adequately
promote the event? Are they organized and easy to work with?
| Tip 4 -- Find out about the show’s reputation... |
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Find out about the show’s reputation for quality. What are the show requirements? Some shows require
that all goods for sale be entirely hand-made by participating artisans rather than resale of another company’s
wares. How will this affect your sales?
| Tip 5 -- Do a break even analysis... |
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Do a break even analysis. Use the analysis worksheet in this newsletter edition’s feature article
to calculate all your costs and determine how much you must sell to be profitable at the trade event.
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