Blog Tags
Halstead Jewelry Articles tagged with jewelry business branding
How to Build Nonprofit Partnerships for Your Jewelry Business
Jeweler and business owner Kristen Baird walks you through how to partner your jewelry business with nonprofits. She gives advice, tips, and first-hand experience so you can make the partnership mutually beneficial.
Read More
Consigning Your Jewelry to Retailers: Taken From Two Points of View
Metalsmith Ayesha Mayadas will give you a few pointers on how to consign your jewelry to retailers, both from a jeweler's perspective and from the shop owner side.
Read More
by Lisa Lehmann
Family First: The Pros and Cons of Featuring Your Family in Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Read More
Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
Read More
The Importance of Creating your Jewelry Brand
You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
Read More
by Lisa Lehmann
Making It Personal: Connect with your Jewelry Customers
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
Read More
Turn Your Artist Bio Into Your Jewelry Story
Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
Read More
Video Marketing Tips for Jewelers
Increase interest and engagement on your website and social media feed with these video marketing tips for jewelry businesses.
Read More
How Custom Logo Tags Can Advance Your Jewelry Business -
Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.
Read More
How to Create a Media Kit for Jewelry Artists
Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.
Read More
Tips to Nail Your Jewelry Sales Elevator Pitch
An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
Read More
How to Start a Jewelry Business the Right Way
Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.
Read More
Jewelry Packaging Ideas & Inspiration -
You’ve put a lot of thought into making your jewelry look beautiful and feel on brand. Make sure it makes the best first impression when it arrives to your customers. Check out these tips and inspiration for packaging your handmade jewelry. This blog was updated in September 2022.
Read More