Simple sterling silver charm necklaces make great gift options for your customers, without much effort from you. Simply adding wholesale charms to a necklace chain or earrings can help build out your inventory for seasonal surges.
Managing jewelry inventory can be a challenge. Seasonal demand spikes can leave small businesses scrambling ahead of holidays or show events. Easy upsell items can help to fill in your selection gaps in a pinch. You may also find that they fill an important entry-level price point in your collection. Learn how to put a pendant on a chain necklace to quickly create custom inventory items for your store.
Why Add Charm Jewelry to Your Collection?
Sterling silver charm jewelry is often a popular gift item for friends and loved ones, as well as for self-purchasers. It makes a great gift for a holiday or special occasion as well as the perfect souvenir in a tourist area. It’s simple to assemble charm jewelry that represents your area or a local attraction.
It's not expensive
Adding silver charm jewelry to your collection doesn’t have to be expensive! Sterling silver is a high-quality precious metal that is relatively inexpensive. It’s also a popular choice for customers for a variety of reasons:
- It’s durable enough for daily wear
- Less likely to go out of style quickly
- It’s easy to care for
- Perceived value is higher compared to costume jewelry
Since silver is a high-quality option, customers will know they can trust your store for quality merchandise.
It makes a great upsell item
Simple charm jewelry is an ideal upsell item for your business. With a nice display rack, it can easily be placed near the POS system for all customers to easily see at your cash wrap. Or, create a charm jewelry section on your website dedicated to these pieces. If you sell clothing, try showing the pieces of jewelry off with corresponding outfits on mannequins or tabletop displays. Sterling silver jewelry displays have a small footprint that can generate excellent returns in your retail space.
Low price point, high return
Your boutique or store likely has a variety of price points. Charm jewelry is a great option because it’s typically a low retail price point, but it’s also a low wholesale price point! Wholesale charms in sterling silver can cost anywhere from $1 - $5, add a chain and the whole necklace can retail anywhere from $30-$50, depending on your market. It has also been a popular margin-booster in recent years for business owners, with margins well into 50% on a consistent basis.
Customers may want to experiment with a small piece like a charm necklace before spending money on one of your high-dollar items. Easily assembled pendant necklaces provide an important entry-level price point for your jewelry collection.
Creating Your Own Charm Jewelry
Creating your own charm necklaces is super easy! When purchasing charms, look for ones with jump rings already attached. This cuts out a step where you’d have to add your own jump ring. They’re ready to slide onto a chain in seconds!
How to Put a Pendant on a Chain Necklace
Select your charm or pendant. You will also want to purchase finished chain necklaces. That means the clasp is already attached. They come in a variety of lengths so you can select the right length for your customer, or carry a variety of lengths to offer more choices. The most popular chain length is 18 inches, which falls just below the collarbone on most women.
When assembling your charm and chain, all you have to do is slide the charm over the loop-end side of the chain – that’s it! Keep in mind that most people are right handed and will use the spring ring or lobster clasp with their right hand. Slide the charm on so it faces front when the clasp is on the right. Your customer is a lefty? No problem! Just slide the charm off and flip it! Check out the video below to see how to do this.
What to do if Your Charm Does Not Come with a Jump Ring
Not all charms and pendants have a jump ring already attached. While it makes things quicker and easier, it’s not the end of the world! It’s very easy to add your own jump ring. When jump rings aren’t included on your charm, you need to make sure it will fit over the loop end of your chain. Try a 6mm hard snap jump ring. You can also use a 4mm hard snap jump ring and loop the ring around the chain before you close it. This is a great option because the charm will not slide off the end of the chain if dropped. All you will need to add your own jump ring to a charm is two pairs of chain nose pliers. Read below for the steps or scroll down to watch a video!
- Grab either side of the jump ring seam with your pliers
- Pull one side towards you, and push one side away from you, twisting the jump ring in opposite directions
- This opens the jump ring without changing the shape. Never pull the sides directly away from the center seam.
- Slide your jump ring onto whatever needs it
- Close the jump ring by pushing those sides back together
- You’ll want to brush the ends past each other a few times to make sure there isn’t a gap at the seam
Check out the infographic and video below to see exactly how to open and close a jump ring!
Popular Sterling Silver Charm Necklace Options
There is a silver jewelry charm for almost any theme you can imagine. Does your collection appeal to animal lovers? Check out pet and animal charms. Jewelry with names, initials, and words have also become popular, so be sure to browse our letter charms or try hand stamping or engraving custom blanks to create even more options.
Celebrate the joys of nature with botanical or beach charms. These include varieties of the always popular tree of life image. Help your customers mark a special occasion with love and luck charms. This selection includes any type of heart charm you can imagine from puffed up hearts to declarations of eternal love. Some customers may look to religion and spiritual guidance in times of need. Sometimes a token of this helps them feel more connected. Check out the religion and spirit charms we offer that can help bring comfort to your customers.
Once you find the perfect themed charm for your jewelry, be sure to dress it up a bit! We have a variety of accent charms that can be added to any design or used on their own to create a fun or minimalistic design. You may also want to add a little touch of sparkle with gemstone, pearl, or CZ charms. If you create family jewelry for moms, be sure to add birthstone charms to your available selection so a piece can be customized for each person.
Check out our selection of wholesale charms today and add sterling silver charm necklaces to your collection!
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