June 10, 2023 / Resources

Where to Buy Wholesale Gold-Filled Jewelry

Wholesale gold-filled jewelry is a popular choice for retail stores. Learn about this quality jewelry material and how it can work for you. ...

Wholesale gold-filled jewelry is a popular choice for trendy fashion boutiques and gift shops. Learn more about this quality jewelry material and how it can fit into your retail store.

Wholesale gold-filled jewelry is a popular choice for trendy fashion boutiques and gift shops. This material is widely sold by jewelers and department stores. It is a more affordable alternative to solid gold. Yet, it is also much higher quality than gold-plated costume jewelry. 

Will wholesale gold-filled jewelry sell well in my store? 

Wholesale gold-filled jewelry items sell best in specific store environments. Retail gold-filled jewelry is priced between $40-$400. Consider whether this price range is appropriate for your boutique. Some retail shops cater to a thriftier audience. Others stores serve a higher end clientele. Gold-filled is best suited to an audience that appreciates demi-fine jewelry, branded shoes and handbags, and high-quality apparel.  

Gold-filled jewelry sells well in a range of specialty retailer concepts. Clothing & accessories boutiques are an obvious example. However, lifestyle retailers, tourism gift shops, and resort retailers are all successful in the category too. 

Wholesale Gold-Filled Chain

What wholesale gold-filled jewelry items are most popular? 

If you are merchandising your boutique in the gold-filled jewelry category for the first time, these are the top four bestselling items we recommend: 

Once you are ready to move beyond the basics, explore other options. Gold-filled buyers often like CZ jewelry options. Trendy post earrings and stacking rings are also popular. 

Wholesale Gold-Filled Jewelry For Retailers - Necklaces, Rings, and Earrings

How do you price gold-filled jewelry for resale? 

Wholesale gold-filled jewelry is usually marked up 2x or 3x for retail pricing. There are excellent margins in this product category. Plus, there is plenty of room to offer promotional sales. We always recommend that retailers consider their local competition and clientele before finalizing pricing. Do not feel limited by pricing formulas. Determine the pricing strategy that makes sense for your specific small business. 

How do you display and label gold-filled jewelry? 

Many retail boutiques already have jewelry displays in the store. Gold-filled jewelry is often kept in locked display cases for security reasons. Or, if you want customers to touch and feel the product, consider displaying it near the checkout counter. You will want to supervise people handling the jewelry to help sales and to prevent theft.  

Nowadays, retail gift shops prefer custom branding. It is easy to order custom printed jewelry cards online through the same paper companies that sell business cards and postcards. If you prefer jewelry carding for displays, please inquire about our carding service options. Carding jewelry yourself can be a hassle. We are happy to do it for you with our unbranded gold-filled jewelry display cards. 

It is important to label and describe gold-filled jewelry with approved terminology. It is misleading to just call it “gold.” Below are the descriptions approved by the Federal Trade Commission that regulates marketing claims in the jewelry industry. Learn more about gold-filled in our resource blog. 

  • 14k Gold-filled 
  • 14/20 Gold-filled 

Wholesale gold-filled jewelry is a fantastic product category for your retail boutique. Let us know how we can help you. Feel free to call us to discuss this product line and ask questions at 1-800-528-0535. 

Written By: Hilary Halstead Scott
Hilary Halstead Scott is the President of Halstead, a wholesale jewelry supply company in Northern Arizona. She is the second generation of Halsteads to own and operate the business. Hilary has an MBA in Marketing and a Masters of International Business.