by Andrea Li
Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.
by Lilian Raji
Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
by Lilian Raji
Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.