Business
5 Tips for a Successful Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.
Family First: The Pros and Cons of Featuring Your Family in Marketing
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Marketing your Jewelry on Pinterest
by Andrea Li
Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.
Jewelry Marketing Tips: Influencer Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
Jewelry Marketing Tips: Creating Content
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
Side Hustles for Your Jewelry Business
Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!
How to Transition your Jewelry Making Hobby into a Business
Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.
Tips to Start Offering Custom Jewelry
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
Which Website Shopping Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
