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Business


Hiring a professional jewelry photographer can make you a little nervous. We talked to some pros to help ease your mind and bring your image quality up.
June 18, 2019

Tips for Hiring a Professional Jewelry Photographer

by Ashley Maldonado

Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.

Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton gave us great tips for how to do it!
June 14, 2019

How To Guest Write For A Jewelry Publication

by Adriane Dalton

Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.

Interested in selling your jewelry wholesale? Guest writer Robin Kramer has some great jewelry wholesale strategies to help you succeed.
June 12, 2019

5 Jewelry Wholesale Strategies You Never Thought Of

by Robin Kramer

Read these great jewelry wholesale strategy tips from Robin Kramer, of Red Boot Consulting and Flourish & Thrive Academy, on how to WOW store buyers and keep them coming back again and again!

Learn how to photograph jewelry on a white background for website store listings or professional marketing. Make your jewelry photography easy!
May 29, 2019

How to Photograph Jewelry on a White Background

by Bethany Blackshear

Learn how to photograph jewelry on a white background for website store listings or professional marketing.

Hiring your first jewelry business assistant is a huge step in your business' growth! We asked our jeweler friends to give us their best advice.
May 15, 2019

Hiring Your First Jewelry Studio Assistant

by Ashley Maldonado

Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.

Jewelry collectives are gaining ground in the industry. Learn more about these unique exhibition opportunities with an interview with Jewelry Edition.
May 14, 2019

What is a Jewelry Collective? An Interview with Jewelry Edition

by Bella Neyman

As an addendum to the article, How to Use Jewelry Exhibition Opportunities to Build Your Business, we have decided to include this full length interview with Jewelry Edition (JE) founders Kat Cole and Laura Wood.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.
May 14, 2019

How to Use Jewelry Exhibition Opportunities to Build Your Business

by Bella Neyman

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.
May 08, 2019

How to Market Your Jewelry on Facebook

by Ashley Maldonado

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

The 2019 Halstead Grant is open for applications! Take your jewelry business to the next level with startup cash and more. We're also excited to announce Liz Kantner as this year's guest judge.
April 30, 2019

Halstead Grant Call for Entries

by Ashley Maldonado

The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.

Liz Kantner is a marketing expert for emerging jewelers and also the 2019 Halstead Grant guest judge! Learn more about her and get a few marketing tips.
April 30, 2019

Jewelry Marketing Tips From Liz Kantner: Halstead Grant Guest Judge

by Kelli Vanyek Greene

We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.

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