Blog Category
Halstead Jewelry Articles in Business
Halstead Jewelry Residency Program
The Halstead Jewelry Residency Program provides office space and studio access to visiting jewelry artists for a period of one to four weeks. The residency is located in Prescott, Arizona. Applications are due September 30.
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Halstead Jewelry Business Forum & Events
Check out upcoming Halstead events! You can find Team Halstead at jewelry schools and conferences around the country. Plus, we host our own series of Jewelry Business Forum events online. Our mission focuses on education and community building for jewelry artists. Scroll down for complete details on the next digital Jewelry Business Forum. And be sure to shop for all the supplies you need online at Halstead!
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How to Build Nonprofit Partnerships for Your Jewelry Business -
Jeweler and business owner Kristen Baird walks you through how to partner your jewelry business with nonprofits. She gives advice, tips, and first-hand experience so you can make the partnership mutually beneficial.
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Jewelry Consignment: Taken From Two Points of View
Metalsmith Ayesha Mayadas will give you a few pointers on how to consign your jewelry to retailers, both from a jeweler's perspective and from the shop owner side.
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Building Your Jewelry Business Through Transitions -
Kristen Baird, owner of Kristen Baird Jewelry, talks about building your jewelry business through major transitions. She gives helpful advice from her own experiences of taking her business from hobby to full time, hiring her first employee, building a family, and more, so that you can be successful on the other side.
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5 Ways to Get More High Quality Traffic to Your Jewelry Website -
In the digital age of online shopping, one way to get ahead is by attracting high quality traffic to your jewelry website. Arianne Foulks, branding and web design expert for creative small businesses, outlines 5 ways to attract the traffic you want.
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by Andrea Li
Pinterest Holiday Marketing Guide -
Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.
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by Lilian Raji
How to Prepare your Jewelry Brand for a PR Consultation -
Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.
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Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
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by Lilian Raji
Jewelry Public Relations: Are you Ready to Hire a PR Company?
Thinking about hiring a jewelry public relations firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready.
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How To Start A Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.
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by Lisa Lehmann
Family First: Featuring Your Family in Jewelry Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
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by Andrea Li
Marketing your Jewelry on Pinterest
Join Andrea Li, jeweler and Pinterest guru, to learn about marketing your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business.
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Influencer Jewelry Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
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Creating Content for Jewelry Businesses
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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Tips to Start Offering Custom Jewelry -
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
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Which Website eCommerce Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.
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