Business
The Craft School Experience for Jewelers
The Craft School experience is designed to be a brief stay at a retreat campus where serious artists can explore a craft while enjoying a beautiful place and the company of like-minded peers.
Tips to Nail Your Jewelry Sales Elevator Pitch
An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
5 Tips to Increase Your Instagram Engagement
by Liz Kantner
Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.
Jewelry Blogs You Should Be Following
How do you stay on top of what’s happening in the jewelry world? Keeping up to date with jewelry trends and news has never been easier. Follow these blogs to be in the know with all things jewelry related.
Tips to Save Money Buying Bulk Jewelry Wire
by Erica Stice
Save money buying bulk jewelry wire. Check out these money saving tips which cover tarnishing, tangling, and how to avoid waste. Learn how to use a rolling mill to keep your costs down, too.
Tips for Hiring a Professional Jewelry Photographer
Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.
How To Guest Write For A Jewelry Publication
Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.
5 Jewelry Wholesale Strategies You Never Thought Of
by Robin Kramer
Read these great jewelry wholesale strategy tips from Robin Kramer, of Red Boot Consulting and Flourish & Thrive Academy, on how to WOW store buyers and keep them coming back again and again!
How to Photograph Jewelry on a White Background
Learn how to photograph jewelry on a white background for website store listings or professional marketing.
Hiring Your First Jewelry Studio Assistant
Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.
