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Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.
October 04, 2021

Jewelry Marketing Tips: Understanding Your Customers

by Ashley Maldonado

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

These side hustle ideas for jewelry business owners will help you improve your business, jewelry, and finance skills.
September 08, 2021

Side Hustles for Your Jewelry Business

by Sarah Rachel Brown

Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!

Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.
September 02, 2021

How to Transition your Jewelry Making Hobby into a Business

by Ashley Maldonado

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

Creating custom jewelry as part of your jewelry business model? Read Kristen Baird's top tips to streamline your custom jewelry workflow.
August 03, 2021

Tips to Start Offering Custom Jewelry

by Kristen Baird

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.
June 30, 2021

Making It Personal: Connect with your Jewelry Customers

by Lisa Lehmann

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.
May 10, 2021

Turn Your Artist Bio Into Your Jewelry Story

by Ashley Maldonado

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Jewelry artists give tips on how they maintain all of their platforms and sell jewelry online.
May 05, 2021

Multiple Platforms to Sell Jewelry Online

by Kelli Vanyek Greene

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

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