Business
Tips to Nail Your Jewelry Sales Elevator Pitch
An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
5 Tips to Increase Your Instagram Engagement
by Liz Kantner
Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.
Jewelry Blogs You Should Be Following
How do you stay on top of what’s happening in the jewelry world? Keeping up to date with jewelry trends and news has never been easier. Follow these blogs to be in the know with all things jewelry related.
Tips for Hiring a Professional Jewelry Photographer
Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.
How To Guest Write For A Jewelry Publication
Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.
5 Jewelry Wholesale Strategies You Never Thought Of
by Robin Kramer
Read these great jewelry wholesale strategy tips from Robin Kramer, of Red Boot Consulting and Flourish & Thrive Academy, on how to WOW store buyers and keep them coming back again and again!
How to Photograph Jewelry on a White Background
Learn how to photograph jewelry on a white background for website store listings or professional marketing.
Hiring Your First Jewelry Studio Assistant
Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.
What is a Jewelry Collective? An Interview with Jewelry Edition
by Bella Neyman
As an addendum to the article, How to Use Jewelry Exhibition Opportunities to Build Your Business, we have decided to include this full length interview with Jewelry Edition (JE) founders Kat Cole and Laura Wood.
How to Use Jewelry Exhibition Opportunities to Build Your Business
by Bella Neyman
Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.
