Blog Author

Halstead Jewelry Author Ashley

Ashley Maldonado profile
Ashley is the Content & Digital Marketing Specialist at Halstead. She grew up in the Prescott area and holds degrees in Strategic Communications and International Affairs. She and studio dog Mavis enjoy spending as much time as possible in the employee studio at Halstead.

Articles by Ashley

Earring making is one of the first skills people learn in jewelry making. This primer will help you to get acquainted with the different kinds of earrings and techniques used for earring making. Be inspired and have fun!

Earring Making

With so many styles of earrings out there, where to start? Check out this resource hub to get started making earrings to sell as a collection or to give as gifts.

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There are tons of jewelry making experiences for you at all skill levels! Learn about each experience and find one perfect for you.

Jewelry Making Experiences for All Skill Levels

There are tons of jewelry making experiences for you at all skill levels! Each will give you a different experience and are great options for hobbyists and business owners alike. Continue reading to find an event for you.

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Add a fun experience to your jewelry collection! "Permanent" welded bracelets are a popular addition to retail stores.

Permanent Jewelry Best Practices

Permanent bracelets have taken off! Easily add this fun experience to your jewelry business offerings with these tips.

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Once you decide to put in the time and effort of having a website for your jewelry business, make sure to use these tips on SEO for jewelry to optimize it.

Using SEO To Market Your Jewelry Business

Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!

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Read our top tips on how to run a successful jewelry business. Hint: it takes more than design skills, you will need to run the business side too!

How To Start A Jewelry Business

Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.

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Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years.

Influencer Jewelry Marketing

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

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When you're selling your jewelry online or creating a community around your brand, solid content comes in handy for your business.

Creating Content for Jewelry Businesses

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

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Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

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Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.

Which Website eCommerce Platform is Right for Your Jewelry Business?

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.

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What does it mean to brand your jewelry business? Learn more about this jewelry marketing strategy and why it’s so important.

The Importance of Creating your Jewelry Brand

You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

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Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

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Having a jewelry business coach or mentor helps you learn the industry first hand as you start your business.

Jewelry Business Mentors Kickstart Your Career - lock

As a jeweler just starting out in the industry, having a mentor can help kickstart your career! Read on to learn how to take advantage of learning from someone who's been through it all already. A jewelry business coach or mentor can help launch your business.

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Adding sterling silver charms to your boutique or gift shop inventory is quick and easy but often gives a great return.

Sterling Silver Charm Necklaces for Easy Gift Sales

Simple sterling silver charm necklaces make great gift options for your customers, without much effort from you. Simply adding wholesale charms to a necklace chain or earrings can help build out your inventory for seasonal surges.

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Custom logo tags are an easy and affordable way to advance your jewelry business. Read on to see how adding logo tags can help your business.

Custom Jewelry Tags to Advance Your Jewelry Business

Custom jewelry tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

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What makes handmade jewelry so different from mass-produced? Learn about the different types and some of the techniques for each one.

Handmade Jewelry Techniques

Curious what makes handmade jewelry so different from mass-produced? Learn about the different handmade jewelry making techniques.

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Hiring your first jewelry business assistant is a huge step in your business' growth! We asked our jeweler friends to give us their best advice.

Hiring Your First Jewelry Studio Assistant

Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.

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Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.

How to Market Your Jewelry on Facebook

Marketing jewelry online with Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

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Customer complaints can be disheartening in the handmade jewelry business. Jewelers are giving their best tips for responding to, and avoiding, complaints.

Tips For Handling Jewelry Customer Complaints

Nearly every business across all industries has to deal with customer complaints. It’s a natural side effect of being a business owner unfortunately. But knowing how to deal with complaints can make or break your business. We talked to a few jewelry business owners for their best advice on how to handle customer complaints.

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