Ashley Maldonado

Ashley is the Digital Marketing Specialist at Halstead. She grew up in the Prescott area and holds degrees in Strategic Communications and International Affairs. She and studio dog Mavis enjoy spending as much time as possible in the employee studio at Halstead.

Articles by Ashley

February 05, 2020

How Custom Logo Tags Can Advance Your Jewelry Business

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Hiring a professional jewelry photographer can make you a little nervous. We talked to some pros to help ease your mind and bring your image quality up.

June 18, 2019

Tips for Hiring a Professional Jewelry Photographer

Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.

What makes handmade jewelry so different from mass-produced? Learn about the different types and some of the techniques for each one.

May 24, 2019

Handmade Jewelry: Types and Techniques

Curious what makes handmade jewelry so different from mass-produced? Learn about the different categories of handmade jewelry and some of the techniques for each one.

Hiring your first jewelry business assistant is a huge step in your business' growth! We asked our jeweler friends to give us their best advice.

May 15, 2019

Hiring Your First Jewelry Studio Assistant

Hiring your first jewelry business assistant is a huge step in your business’ growth! It can also make you nervous as you think about inviting someone else into your design process. We talked to jewelers who have been there, either as a new boss or as a studio assistant to give you tips on making this big step successful.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.

May 08, 2019

How to Market Your Jewelry on Facebook

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

The 2019 Halstead Grant is open for applications! Take your jewelry business to the next level with startup cash and more. We're also excited to announce Liz Kantner as this year's guest judge.

April 30, 2019

Halstead Grant Call for Entries

The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.

Customer complaints can be disheartening in the handmade jewelry business. Jewelers are giving their best tips for responding to, and avoiding, complaints.

March 12, 2019

Tips For Responding To (And Avoiding) Jewelry Customer Complaints

Nearly every business across all industries has to deal with customer complaints. It’s a natural side effect of being a business owner unfortunately. But knowing how to deal with complaints can make or break your business. We talked to a few jewelry business owners for their best advice on how to handle customer complaints.

Whether you're a beginner or experienced, these studio schools will help advance your jewelry making skills with a variety of class options.

February 26, 2019

Halstead's Preferred Studio Schools

We have developed great relationships with jewelry making schools all over the country. They offer a range of 1 day workshops to multi-week classes with experienced instructors.

Julie Sanford is the Halstead Catalog featured metalsmith! She stopped by and gave us some great tips for sawing in the jewelry studio.

January 29, 2019

Learn Sawing From Our 2019 Featured Metalsmith, Julie Sanford

We are proud to present Julie Sanford as the 2019 Halstead Catalog featured metalsmith. Learn more about Julie, check out her tips for using the jeweler's saw, and watch her demo video in this article.

Learn about Halstead's Jewelry Quality Assurance Program using precious metal lab testing as part of a regular quality control plan.

October 30, 2018

Halstead Lab Testing for Quality Control: A Jewelry Quality Assurance Program

We understand you only want to give your customers the best. That’s why we take great care in our jewelry quality assurance so all items we sell are up to standards. In addition to only buying from reputable vendors, we send items for quality control lab testing. Read more about our quality control procedures.

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