Halstead Jewelry Articles
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
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PR for Jewelry: Are you Ready to Hire a PR Company?
by Lilian Raji
Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.
Recent Posts
Advanced Earring Post Soldering Techniques
Studio Coordinator Sylvie Alusitz gives you strategies for advanced earring post soldering. Whether your designs are irregularly shaped or you’re in production mode, follow along to make more involved post soldering a breeze.
Grant Opportunities for your Jewelry Business
Grants can be a great way to help your jewelry business get to the next level. Read on for a list of grants for your business, as well as some tips and resources of where to look for funding options.
Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
5 Tips for a Successful Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.
Spring Rings: All you Need to Know
Learn everything you need to about spring ring clasps to help you make an informed decision. This post covers the construction, the benefits, and tips for the proper care and usage.
Family First: The Pros and Cons of Featuring Your Family in Marketing
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Halstead's Commitment to Sustainability & Transparency
We're committed to increasing the sustainability of Halstead as a business and as a trusted jewelry supply company. Read about our efforts to not only be more environmentally friendly around the warehouse, but to increase transparency in the silver jewelry industry.
Marketing your Jewelry on Pinterest
by Andrea Li
Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.
Jewelry Marketing Tips: Influencer Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
