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Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.

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People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Recent Posts

These side hustle ideas for jewelry business owners will help you improve your business, jewelry, and finance skills.
September 08, 2021

Side Hustles for Your Jewelry Business

by Sarah Rachel Brown

Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!

Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.
September 02, 2021

How to Transition your Jewelry Making Hobby into a Business

by Ashley Maldonado

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

Tube bezels are a beautiful and simple way to add faceted stones to your jewelry designs. Learn more about them and find some inspiration.
August 19, 2021

Using Tube Bezel Settings in Your Jewelry

by Ashley Maldonado

Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.

Creating custom jewelry as part of your jewelry business model? Read Kristen Baird's top tips to streamline your custom jewelry workflow.
August 03, 2021

Tips to Start Offering Custom Jewelry

by Kristen Baird

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.
June 30, 2021

Making It Personal: Connect with your Jewelry Customers

by Lisa Lehmann

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Are you interested in bringing in new clientele? Check out these 5 
unisex designs to expand your jewelry collection!
May 20, 2021

5 Unisex Designs to Expand Your Jewelry Collection

by Erica Stice

Trying to find a way to bring in new clientele? Incorporate these 5 unisex designs into your existing jewelry line to expand your collection.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.
May 10, 2021

Turn Your Artist Bio Into Your Jewelry Story

by Ashley Maldonado

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

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