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Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.

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People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Recent Posts

Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and
November 17, 2021

Jewelry Making as a Hobby: Keep it Enjoyable and Sustainable

by Ashley Maldonado

Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and enjoyable long term? Read on for our best tips!

Understand the difference between beading findings in this jewelry beading guide. Our educational article covers clasps, headpins, stringing wire, and more!
November 02, 2021

A Jeweler's Guide to Essential Beading Findings

by Erica Stice

Learn about beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.

Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.
October 04, 2021

Jewelry Marketing Tips: Understanding Your Customers

by Ashley Maldonado

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Sometimes you need more than basic edits in your jewelry photography. Learn how to change metal colors, remove spots and so much more.
September 23, 2021

Advanced Editing for Your Jewelry Photos

by Janelle Hinesley

Sometimes you need more than just basic edits when it comes to your jewelry photography. Maybe you want to take less photos by using one photo to represent multiple types of stone or metals, or maybe you need to remove unwanted light streaks and spots. Here we'll discuss how to do those things.

These side hustle ideas for jewelry business owners will help you improve your business, jewelry, and finance skills.
September 08, 2021

Side Hustles for Your Jewelry Business

by Sarah Rachel Brown

Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!

Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.
September 02, 2021

How to Transition your Jewelry Making Hobby into a Business

by Ashley Maldonado

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

Tube bezels are a beautiful and simple way to add faceted stones to your jewelry designs. Learn more about them and find some inspiration.
August 19, 2021

Using Tube Bezel Settings in Your Jewelry

by Ashley Maldonado

Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.

Creating custom jewelry as part of your jewelry business model? Read Kristen Baird's top tips to streamline your custom jewelry workflow.
August 03, 2021

Tips to Start Offering Custom Jewelry

by Kristen Baird

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

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