Halstead Jewelry Articles
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.Subscribe Now!
In the digital age of online shopping, one way to get ahead is by attracting high quality traffic to your jewelry website. Arianne Foulks, branding and web design expert for creative small businesses, outlines 5 ways to attract the traffic you want.
Christina Grace, owner of TIN HAUS Jewelry and multi-media user-generated content creator at TIN HAUS Media, offers her perspective on the video content creation process. With 15 years of experience in show business, she expands on her methodology for producing value-driven engaging videos.
Kristen Baird, owner of Kristen Baird Jewelry, talks about building your jewelry business through major transitions. She gives helpful advice from her own experiences of taking her business from hobby to full time, hiring her first employee, building a family, and more, so that you can be successful on the other side.
by Andrea Li
Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.
Permanent bracelets have taken off! Easily add this fun experience to your jewelry business offerings with these tips.
by Lilian Raji
Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.
Studio Coordinator Sylvie Alusitz gives you strategies for advanced earring post soldering. Whether your designs are irregularly shaped or you’re in production mode, follow along to make more involved post soldering a breeze.
Keeping track of all the weights, measurements, sizes, etc. that are needed to work in the jewelry industry can be a hassle, so we compiled this list for you so you have one less thing to worry about! Jeweler's Conversion Chart
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!