Blog
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
by Lilian Raji
Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.
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Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
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When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and enjoyable long term? Read on for our best tips!
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by Erica Stice
Learn about beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.
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Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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Sometimes you need more than just basic edits when it comes to your jewelry photography. Maybe you want to take less photos by using one photo to represent multiple types of stone or metals, or maybe you need to remove unwanted light streaks and spots. Here we'll discuss how to do those things.
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Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!
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Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.
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Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.
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Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
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There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
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You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
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by Lisa Lehmann
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
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Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
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by Erica Stice
Trying to find a way to bring in new clientele? Incorporate these 5 unisex designs into your existing jewelry line to expand your collection.
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Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
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Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.
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The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.
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