Blog
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
The holiday season is both the best and most stressful time of the year for small jewelry businesses. Stay organized and make it your most successful season with these tips. This blog was updated in 2020.
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by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
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We're committed to increasing the sustainability of Halstead as a business and as a trusted jewelry supply company. Read about our efforts to not only be more environmentally friendly around the warehouse, but to increase transparency in the silver jewelry industry.
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by Andrea Li
Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.
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Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
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When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and enjoyable long term? Read on for our best tips!
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by Erica Stice
Learn about beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.
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Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!
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Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.
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Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.
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Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
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There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
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You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
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by Lisa Lehmann
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
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Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
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by Erica Stice
Trying to find a way to bring in new clientele? Incorporate these 5 unisex designs into your existing jewelry line to expand your collection.
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Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
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