Halstead Jewelry Articles

Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.

PR Professional Lilian Raji talks about when to hire a PR firm for your jewelry business. She discusses key factors to know if you’re ready.

by Lilian Raji

PR for Jewelry: Are you Ready to Hire a PR Company?

Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.

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by Ashley Maldonado

Jewelry Marketing Tips: Influencer Marketing

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

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by Ashley Maldonado

Jewelry Marketing Tips: Creating Content

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

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by Ashley Maldonado

Jewelry Making as a Hobby: Keep it Enjoyable and Sustainable

Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and enjoyable long term? Read on for our best tips!

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by Erica Stice

A Jeweler's Guide to Essential Beading Findings

Learn about beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.

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by Ashley Maldonado

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

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by Janelle Hinesley

Advanced Editing for Your Jewelry Photos

Sometimes you need more than just basic edits when it comes to your jewelry photography. Maybe you want to take less photos by using one photo to represent multiple types of stone or metals, or maybe you need to remove unwanted light streaks and spots. Here we'll discuss how to do those things.

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by Sarah Rachel Brown

Side Hustles for Your Jewelry Business

Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!

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by Ashley Maldonado

How to Transition your Jewelry Making Hobby into a Business

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

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by Ashley Maldonado

Using Tube Bezel Settings in Your Jewelry

Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.

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by Kristen Baird

Tips to Start Offering Custom Jewelry

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

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by Ashley Maldonado

Which Website Shopping Platform is Right for Your Jewelry Business?

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

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by Ashley Maldonado

The Importance of Creating your Jewelry Brand

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

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by Lisa Lehmann

Making It Personal: Connect with your Jewelry Customers

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

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by Janelle Hinesley

Jewelry Branding - Graphic Design Basics

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

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by Erica Stice

5 Unisex Designs to Expand Your Jewelry Collection

Trying to find a way to bring in new clientele? Incorporate these 5 unisex designs into your existing jewelry line to expand your collection.

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by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

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by Kelli Vanyek Greene

Multiple Platforms to Sell Jewelry Online

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

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by Ashley Maldonado

Halstead Grant Call for Entries

The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.

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