Halstead Jewelry Articles
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
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Jewelry Branding - Graphic Design Basics
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
Recent Posts
Turn Your Artist Bio Into Your Jewelry Story
Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
Multiple Platforms to Sell Jewelry Online
Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.
Halstead Grant Call for Entries
The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.
Jewelry Metal Sheet: Guide to Gauges and Tempers
by Erica Stice
Unsure of which gauge and temper you need for your next jewelry project? Let us help! Check out our jewelry sheet metal guide for gauges and tempers.
Building a Contractor Team for your Jewelry Business
When you're ready to hire help for your jewelry business tasks, consider building a team of independent contractors. Read through Kristen Baird's experience of hiring her team and her tips to help you successfully hire your own team.
5 Video Marketing Ideas for Your Jewelry Business
Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
How to Shoot Your Own Video
You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
How to Conquer Your Fears About Video Marketing Your Jewelry
We interview two of our past Halstead Grant Winners to gain some insight on why video is important for jewelry businesses and the benefits they've seen from utilizing it.
Halstead Design Challenge Rewind
The Halstead Design Challenge brought jewelers together each year to create a unique piece of jewelry as part of a fundraiser for SNAG. It welcomed everyone from hobbyists to experienced exhibition jewelers. Read more about each year's theme and the winners.
Jewelry Business Mentors Kickstart Your Career
As a jeweler just starting out in the industry, having a mentor can help kickstart your career! Read on to learn how to take advantage of learning from someone who's been through it all already.
