Articles by Janelle
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
We interview two of our past Halstead Grant Winners to gain some insight on why video is important for jewelry businesses and the benefits they've seen from utilizing it.
In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!
One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.
Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.
Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.