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Articles by Janelle

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
March 25, 2021

5 Video Marketing Ideas for Your Jewelry Business

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
March 25, 2021

How to Shoot Your Own Video

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!

We interview two of our past Halstead Grant Winners to gain some insight on why video is important for jewelry business and the benefits they've seen from utilizing it.
March 25, 2021

How to Conquer Your Fears About Video Marketing Your Jewelry

We interview two of our past Halstead Grant Winners to gain some insight on why video is important for jewelry businesses and the benefits they've seen from utilizing it.

In this article we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them and the best fr
June 11, 2020

Editing & Clipping Your Jewelry Photos

In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.
April 15, 2020

Photographing Jewelry on Models

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

Here are some tips and tricks on how to take your jewelry photography to the next level using your smartphone camera.
March 06, 2018

Jewelry Photography Tips: How to Use Your Phone

Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.

Read how gold-filled jewelry compares to gold-plated jewelry. Learn about constructions, durability and the care & cleaning for both.
August 04, 2017

Gold-Filled vs. Gold-Plated Jewelry

Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.

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