Articles by Janelle
Jewelry Branding - Graphic Design Basics
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
5 Video Marketing Ideas for Your Jewelry Business
Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
How to Shoot Your Own Video
You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
How to Conquer Your Fears About Video Marketing Your Jewelry
We interview two of our past Halstead Grant Winners to gain some insight on why video is important for jewelry businesses and the benefits they've seen from utilizing it.
Editing & Clipping Your Jewelry Photos
In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!
Photographing Jewelry on Models
One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.
Jewelry Photography Tips: How to Use Your Phone
Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.
Gold-Filled vs. Gold-Plated Jewelry
Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.
