What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
Halstead is passionate about supporting small jewelry businesses. Check out our huge archives of helpful articles for makers including technique tutorials, business advice, and connection to resources in our community. Craftsmen and designers alike trust Halstead for supplies and information. Our goal is to help you be successful. Subscribe to keep learning and growing in your profession.
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by Lilian Raji
How to Prepare your Jewelry Brand for a PR Consultation -
Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.
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Jeweler’s Resources – Conversion Charts & Reference
Keeping track of all the weights, measurements, sizes, etc. that are needed to work in the jewelry industry can be a hassle, so we compiled this list for you so you have one less thing to worry about! Jeweler's Conversion Chart
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Grant Opportunities for your Jewelry Business
Grants can be a great way to help your jewelry business get to the next level. Read on for a list of grants for your business, as well as some tips and resources of where to look for funding options.
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Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
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by Lilian Raji
Jewelry Public Relations: Are you Ready to Hire a PR Company?
Thinking about hiring a jewelry public relations firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready.
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How To Start A Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.
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