What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
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Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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Tips to Start Offering Custom Jewelry -
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
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Which Website eCommerce Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.
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The Importance of Creating your Jewelry Brand
You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
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by Lisa Lehmann
Make It Personal: Connect with your Jewelry Customers -
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
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Wholesale Nature Jewelry for Outdoor Retailers
As an outdoor retailer, if you're looking for some new product inspiration, consider adding some outdoor and nature themed jewelry to your store for the customers who want to dress up their outdoor style.
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