What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
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Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
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by Lilian Raji
Jewelry Public Relations: Are you Ready to Hire a PR Company?
Thinking about hiring a jewelry public relations firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready.
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How To Start A Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.
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Understanding Spring Rings: A Guide for Jewelers
Learn everything you need to about spring rings to help you make an informed decision. This post covers the construction, the benefits, and tips for the proper care and usage.
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by Lisa Lehmann
Family First: Featuring Your Family in Jewelry Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
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by Andrea Li
Marketing your Jewelry on Pinterest
Join Andrea Li, jeweler and Pinterest guru, to learn about marketing your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business.
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