What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
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How To Start A Jewelry Business
Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.
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Understanding Spring Rings: A Guide for Jewelers
Learn everything you need to about spring rings to help you make an informed decision. This post covers the construction, the benefits, and tips for the proper care and usage.
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by Lisa Lehmann
Family First: Featuring Your Family in Jewelry Marketing -
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
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by Andrea Li
Marketing your Jewelry on Pinterest
Join Andrea Li, jeweler and Pinterest guru, to learn about marketing your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business.
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Influencer Jewelry Marketing
Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.
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Creating Content for Jewelry Businesses
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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