What is Gold-Filled? Can it Tarnish? FAQs
Learn the ins and outs of using gold-filled in your designs. Using and explaining gold-filled can be complicated, prepare yourself with these common questions about the material.
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Halstead Jewelry Articles & Videos
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Creating Content for Jewelry Businesses
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
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by Erica Stice
Types of Beading Findings
Learn about types of beading findings in our educational jewelry guide! When you are beginning beading, the lingo can be overwhelming. Learn the essential vocabulary and common components you will need. Choose the right beading wire, clasps, headpins, and more for your next beading design.
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Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
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Tips to Start Offering Custom Jewelry -
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
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Which Website eCommerce Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.
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The Importance of Creating your Jewelry Brand
You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
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