Halstead Jewelry Articles tagged with jewelry business branding

by Lisa Lehmann

Family First: The Pros and Cons of Featuring Your Family in Marketing

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

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by Ashley Maldonado

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

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by Ashley Maldonado

The Importance of Creating your Jewelry Brand

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

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by Lisa Lehmann

Making It Personal: Connect with your Jewelry Customers

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

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by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

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by Janelle Hinesley

5 Video Marketing Ideas for Your Jewelry Business

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

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by Ashley Maldonado

How Custom Logo Tags Can Advance Your Jewelry Business

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

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by Hilary Halstead Scott

How to Create a Media Kit for Jewelry Artists

Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.

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by Hilary Halstead Scott

Tips to Nail Your Jewelry Sales Elevator Pitch

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

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by Tracy Matthews

How to Start a Jewelry Business the Right Way

Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.

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