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jewelry business branding


What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.
June 30, 2021

Making It Personal: Connect with your Jewelry Customers

by Lisa Lehmann

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.
May 10, 2021

Turn Your Artist Bio Into Your Jewelry Story

by Ashley Maldonado

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
March 25, 2021

5 Video Marketing Ideas for Your Jewelry Business

by Janelle Hinesley

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

Custom logo tags are an easy and affordable way to advance your jewelry business. Read on to see how adding logo tags can help your business.
February 05, 2020

How Custom Logo Tags Can Advance Your Jewelry Business

by Ashley Maldonado

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your  designs in front of editors.
February 03, 2020

How to Create a Media Kit for Jewelry Artists

by Hilary Halstead Scott

Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of
September 19, 2019

Tips to Nail Your Jewelry Sales Elevator Pitch

by Hilary Halstead Scott

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

Learn how to start your new jewelry business from expert Tracy Matthews of Flourish & Thrive. Avoid feeling overwhelmed with these top tips for success.
August 07, 2018

How to Start a Jewelry Business the Right Way

by Tracy Matthews

Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.

Establish jewelry provenance by documenting the story of your jewelry pieces. Provenance documentation will increase the perceived value of your work and appeal to collectors. It positions your jewelry business as a serious studio and enhances your reputation in the field.
July 03, 2018

Document Storytelling to Add Value to Your Jewelry Brand

by Emily Zupsic

Tell your story! Your jewelry tells a story about you and becomes a part of your client's story. Providing clear and thorough documentation of the piece and the process can add value to your jewelry art. Learn all about provenance and how to add value with your jewelry's story.

We have tips for simple ways to customize your packages whether you're selling your work or making a quick gift. Plus, we'll share some crea
February 02, 2016

Jewelry Packaging Ideas & Inspiration

by Hilary Halstead Scott

Need a little inspiration for your jewelry packaging? Take two and a half minutes to jumpstart your creativity with this episode of the Halstead Jewelry Minute.

Halstead can help you build your small jewelry business.

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