jewelry business branding
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
by Lisa Lehmann
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.
An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.
by Emily Zupsic
Tell your story! Your jewelry tells a story about you and becomes a part of your client's story. Providing clear and thorough documentation of the piece and the process can add value to your jewelry art. Learn all about provenance and how to add value with your jewelry's story.