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jewelry business tips


Andrea Li gives you a step-by-step guide to holiday marketing for your jewelry brand on Pinterest. Follow along to get the most of the platform.
September 06, 2022

Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert

by Andrea Li

Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.

Lilian Raji discusses the key elements you need within your jewelry business before you’re ready to have a PR consultation for your brand.
July 25, 2022

How to Prepare your Jewelry Brand for a PR Consultation

by Lilian Raji

Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.

Once you decide to put in the time and effort of having a website for your jewelry business, make sure to use these SEO tips to optimize it.
June 13, 2022

Using SEO To Market Your Jewelry Business

by Ashley Maldonado

Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!

PR Professional Lilian Raji talks about when to hire a PR firm for your jewelry business. She discusses key factors to know if you’re ready.
May 23, 2022

PR for Jewelry: Are you Ready to Hire a PR Company?

by Lilian Raji

Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.

Read our top tips on how to run a successful jewelry business. Hint: it takes more than design skills, you will need to run the business side too!
May 06, 2022

5 Tips for a Successful Jewelry Business

by Ashley Maldonado

Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.
April 25, 2022

Family First: The Pros and Cons of Featuring Your Family in Marketing

by Lisa Lehmann

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

Andrea Li discusses selling and marketing your jewelry on Pinterest. She talks about the new features and why Pinterest is a unique platform.
April 18, 2022

Marketing your Jewelry on Pinterest

by Andrea Li

Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years.
March 28, 2022

Jewelry Marketing Tips: Influencer Marketing

by Ashley Maldonado

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

When you're selling your jewelry online or creating a community around your brand, solid content comes in handy for your business.
March 07, 2022

Jewelry Marketing Tips: Creating Content

by Ashley Maldonado

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.
October 04, 2021

Jewelry Marketing Tips: Understanding Your Customers

by Ashley Maldonado

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Halstead can help you build your small jewelry business.

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