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jewelry business tips


PR Professional Lilian Raji talks about when to hire a PR firm for your jewelry business. She discusses key factors to know if you’re ready.
May 23, 2022

PR for Jewelry: Are you Ready to Hire a PR Company?

by Lilian Raji

Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.
April 25, 2022

Family First: The Pros and Cons of Featuring Your Family in Marketing

by Lisa Lehmann

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

Andrea Li discusses selling and marketing your jewelry on Pinterest. She talks about the new features and why Pinterest is a unique platform.
April 18, 2022

Marketing your Jewelry on Pinterest

by Andrea Li

Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.

When you're selling your jewelry online or creating a community around your brand, solid content comes in handy for your business.
March 07, 2022

Jewelry Marketing Tips: Creating Content

by Ashley Maldonado

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.
September 02, 2021

How to Transition your Jewelry Making Hobby into a Business

by Ashley Maldonado

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

Creating custom jewelry as part of your jewelry business model? Read Kristen Baird's top tips to streamline your custom jewelry workflow.
August 03, 2021

Tips to Start Offering Custom Jewelry

by Kristen Baird

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.
May 10, 2021

Turn Your Artist Bio Into Your Jewelry Story

by Ashley Maldonado

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Halstead can help you build your small jewelry business.

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