jewelry business tips
PR for Jewelry: Are you Ready to Hire a PR Company?
by Lilian Raji
Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.
Family First: The Pros and Cons of Featuring Your Family in Marketing
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Marketing your Jewelry on Pinterest
by Andrea Li
Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.
Jewelry Marketing Tips: Creating Content
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
How to Transition your Jewelry Making Hobby into a Business
Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.
Tips to Start Offering Custom Jewelry
Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.
Which Website Shopping Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
The Importance of Creating your Jewelry Brand
You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
Jewelry Branding - Graphic Design Basics
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
Turn Your Artist Bio Into Your Jewelry Story
Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
