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jewelry customers


Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.
October 04, 2021

Jewelry Marketing Tips: Understanding Your Customers

by Ashley Maldonado

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.
June 30, 2021

Making It Personal: Connect with your Jewelry Customers

by Lisa Lehmann

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Laboratory-grown diamonds are a great alternative to naturally mined stones. In this article, we discuss what these stones are and why they're great for jewelry.
October 23, 2018

5 Reasons to Choose Laboratory-Grown Diamonds and Colored Stones

by Ashley Maldonado

Laboratory-grown diamonds and gemstones are an ethical, affordable way for jewelers to add sparkle to their jewelry collections. Find out why these stones make the perfect alternative to natural mined stones.

Learn about metal alloys for jewelry making including the atomic structure and other properties that impact the material.
August 21, 2018

Metal Alloys Used in Jewelry

by Erica Stice

Learn how the structure of metal and the properties of different alloys impact common materials in jewelry creation. As a jeweler, there is nothing more rewarding than learning how to take your designs from paper to metal form.

Add diamonds to your silver jewelry collection to increase perceived value and expand your potential customer base. Read advice from experienced jewelers.
July 31, 2018

Adding Diamonds to your Silver Jewelry Collection

by Ashley Maldonado

Don’t be afraid to add some diamond sparkle to your sterling silver jewelry collection! Once considered entirely unconventional, many jewelers are finding that diamonds add the perfect touch to their silver lines. We talked to a few experts to get their opinions on the best way to add diamonds to silver.

Learn about different types of gold material used to make jewelry. The nine options explored in this article include alloys as well as layered materials and base metals.
July 10, 2018

9 Types of Gold Metal Used in Jewelry

by Erica Stice

Gold is seductive. The luminous metal has inspired artists and wearers throughout human history. This reference article will explore different golden materials used in the jewelry arts.

Educate jewelry customers to position yourself as a trusted resource. Transparency and information are powerful tools for your jewelry business.
April 24, 2018

5 Ways to Educate Your Jewelry Customer

by Katie Hacker

Selling your jewelry? Educating your customers benefits your business in a multitude of ways. Here are some tips and free, printable inserts!

Read how gold-filled jewelry compares to gold-plated jewelry. Learn about constructions, durability and the care & cleaning for both.
August 04, 2017

Gold-Filled vs. Gold-Plated Jewelry

by Janelle Hinesley

Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.

Consider 5 ways to add perceived value to your jewelry collection. Increase your price points to appeal to a wider audience of jewelry buyers.
September 16, 2014

5 Tips to Add Perceived Value to your Jewelry

by Hilary Halstead Scott

Upscale your jewelry line with these 5 helpful tips!

Definitions of different types of silver alloys used in jewelry making comparing the pros and cons of each material in the studio.
October 08, 2013

Types of Silver - Learn the Grades of Silver Alloys & Purity in Jewelry

by Hilary Halstead Scott

Learn about different types of silver alloys used in jewelry. What makes Argentium different from standard sterling silver? What is in Tibetan silver? Expand your knowledge so you can be an expert on all things silver!

Halstead can help you build your small jewelry business.

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