Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.

by Lisa Lehmann

Making It Personal: Connect with your Jewelry Customers

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Learn about metal alloys for jewelry making including the atomic structure and other properties that impact the material.

by Erica Stice

Metal Alloys Used in Jewelry

Learn how the structure of metal and the properties of different alloys impact common materials in jewelry creation. As a jeweler, there is nothing more rewarding than learning how to take your designs from paper to metal form.

Add diamonds to your silver jewelry collection to increase perceived value and expand your potential customer base. Read advice from experienced jewelers.

by Ashley Maldonado

Adding Diamonds to your Silver Jewelry Collection

Don’t be afraid to add some diamond sparkle to your sterling silver jewelry collection! Once considered entirely unconventional, many jewelers are finding that diamonds add the perfect touch to their silver lines. We talked to a few experts to get their opinions on the best way to add diamonds to silver.

Learn about different types of gold material used to make jewelry. The nine options explored in this article include alloys as well as layered materials and base metals.

by Erica Stice

9 Types of Gold Metal Used in Jewelry

Gold is seductive. The luminous metal has inspired artists and wearers throughout human history. This reference article will explore different golden materials used in the jewelry arts.

Educate jewelry customers to position yourself as a trusted resource. Transparency and information are powerful tools for your jewelry business.

by Katie Hacker

5 Ways to Educate Your Jewelry Customer

Selling your jewelry? Educating your customers benefits your business in a multitude of ways. Here are some tips and free, printable inserts!

Read how gold-filled jewelry compares to gold-plated jewelry. Learn about constructions, durability and the care & cleaning for both.

by Janelle Hinesley

Gold-Filled vs. Gold-Plated Jewelry

Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.

Consider 5 ways to add perceived value to your jewelry collection. Increase your price points to appeal to a wider audience of jewelry buyers.

by Hilary Halstead Scott

5 Tips to Add Perceived Value to your Jewelry

Upscale your jewelry line with these 5 helpful tips!

Definitions of different types of silver alloys used in jewelry making comparing the pros and cons of each material in the studio.

by Hilary Halstead Scott

Types of Silver - Learn the Grades of Silver Alloys & Purity in Jewelry

Learn about different types of silver alloys used in jewelry. What makes Argentium different from standard sterling silver? What is in Tibetan silver? Expand your knowledge so you can be an expert on all things silver!

Learn about different jewelry chain link styles available on the market. This article will cover link configurations and manufacturing methods.

by Hilary Halstead Scott

Types of Jewelry Chain Link Styles

Get to know more about types of jewelry chains, styles, and effects in our glossary. This is a great reference to bookmark and refer to often when shopping for chain jewelry supplies. This popular blog post was updated in 2019.

Understand why the price of sterling silver wire, sheet and metals is not the same as the silver market price per ounce you hear on the news.

by Hilary Halstead Scott

Why does sterling wire cost more than the daily silver market price you hear on the news?

Hilary is breaking down why the cost of sterling silver wire is higher than the daily silver market price everyone sees. There are a few factors that go into the price of this versatile supply.

Is it really cheaper to make your own jewelry findings? Check out our analysis of making your own jump rings or earwires. Does it make sense for you?

by Hilary Halstead Scott

Make It vs. Buy It : The Jewelry Findings Conundrum

This is a long-running debate in the jewelry world, should you make your own jewelry findings? Metalsmiths from traditional programs learn how to make every single component needed in jewelry as part of a thorough education in fabrication craftsmanship. Purists believe that jewelry should come from only raw metal materials. But make sure that making each individual component is actually the right move for your business.

Halstead Jewelry Articles tagged with jewelry customers