jewelry customers
Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
Making It Personal: Connect with your Jewelry Customers
by Lisa Lehmann
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
5 Reasons to Choose Laboratory-Grown Diamonds and Colored Stones
Laboratory-grown diamonds and gemstones are an ethical, affordable way for jewelers to add sparkle to their jewelry collections. Find out why these stones make the perfect alternative to natural mined stones.
Metal Alloys Used in Jewelry
by Erica Stice
Learn how the structure of metal and the properties of different alloys impact common materials in jewelry creation. As a jeweler, there is nothing more rewarding than learning how to take your designs from paper to metal form.
Adding Diamonds to your Silver Jewelry Collection
Don’t be afraid to add some diamond sparkle to your sterling silver jewelry collection! Once considered entirely unconventional, many jewelers are finding that diamonds add the perfect touch to their silver lines. We talked to a few experts to get their opinions on the best way to add diamonds to silver.
9 Types of Gold Metal Used in Jewelry
by Erica Stice
Gold is seductive. The luminous metal has inspired artists and wearers throughout human history. This reference article will explore different golden materials used in the jewelry arts.
5 Ways to Educate Your Jewelry Customer
by Katie Hacker
Selling your jewelry? Educating your customers benefits your business in a multitude of ways. Here are some tips and free, printable inserts!
Gold-Filled vs. Gold-Plated Jewelry
Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.
5 Tips to Add Perceived Value to your Jewelry
Upscale your jewelry line with these 5 helpful tips!
Types of Silver - Learn the Grades of Silver Alloys & Purity in Jewelry
Learn about different types of silver alloys used in jewelry. What makes Argentium different from standard sterling silver? What is in Tibetan silver? Expand your knowledge so you can be an expert on all things silver!
