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jewelry customers

Educate jewelry customers to position yourself as a trusted resource. Transparency and information are powerful tools for your jewelry business.
April 24, 2018

5 Ways to Educate Your Jewelry Customer

by Katie Hacker

Selling your jewelry? Educating your customers benefits your business in a multitude of ways. Here are some tips and free, printable inserts!

Consider strategies to turn your one-time jewelry customers into collectors who come back to you over and over for repeat jewelry purchases.
November 13, 2017

Turn Your Jewelry Customers Into Collectors

by Hilary Halstead Scott

Your jewelry business is making sales, your website is in place and business is growing. Now, think about how to turn each client into a collector who returns to you over and over again for special occasions.

Consider 5 ways to add perceived value to your jewelry collection. Increase your price points to appeal to a wider audience of jewelry buyers.
September 16, 2014

5 Tips to Add Perceived Value to your Jewelry

by Hilary Halstead Scott

Upscale your jewelry line with these 5 helpful tips!

Making a bridal jewelry collection is an important step for your small jewelry business. Create a new line of products for brides and bridesmaids now.
January 06, 2012

Launching a Bridal Jewelry Collection

by Hilary Halstead Scott

Learn some quick tips for launching a bridal jewelry line in your collection.