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Halstead Jewelry Articles tagged with jewelry customers
Jewelry Marketing Tips: Understanding Your Customers
Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
Read Moreby Lisa Lehmann
Making It Personal: Connect with your Jewelry Customers
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
Read Moreby Erica Stice
Metal Alloys Used in Jewelry
Learn how the structure of metal and the properties of different alloys impact common materials in jewelry creation. As a jeweler, there is nothing more rewarding than learning how to take your designs from paper to metal form.
Read MoreAdding Diamonds to your Silver Jewelry Collection
Don’t be afraid to add some diamond sparkle to your sterling silver jewelry collection! Once considered entirely unconventional, many jewelers are finding that diamonds add the perfect touch to their silver lines. We talked to a few experts to get their opinions on the best way to add diamonds to silver.
Read Moreby Erica Stice
9 Types of Gold Metal Used in Jewelry
Gold is seductive. The luminous metal has inspired artists and wearers throughout human history. This reference article will explore different golden materials used in the jewelry arts.
Read Moreby Katie Hacker
5 Ways to Educate Your Jewelry Customer
Selling your jewelry? Educating your customers benefits your business in a multitude of ways. Here are some tips and free, printable inserts!
Read MoreGold-Filled vs. Gold-Plated Jewelry
Here's the rundown on the differences between gold-filled vs. gold-plated jewelry. Learn how they compare and contrast to make an informed jewelry buying decision.
Read More5 Tips to Add Perceived Value to your Jewelry
Upscale your jewelry line with these 5 helpful tips!
Read MoreTypes of Silver - Learn the Grades of Silver Alloys & Purity in Jewelry
Learn about different types of silver alloys used in jewelry. What makes Argentium different from standard sterling silver? What is in Tibetan silver? Expand your knowledge so you can be an expert on all things silver!
Read MoreTypes of Jewelry Chain Link Styles
Get to know more about types of jewelry chains, styles, and effects in our glossary. This is a great reference to bookmark and refer to often when shopping for chain jewelry supplies. This popular blog post was updated in 2019.
Read MoreWhy does sterling wire cost more than the daily silver market price you hear on the news?
Hilary is breaking down why the cost of sterling silver wire is higher than the daily silver market price everyone sees. There are a few factors that go into the price of this versatile supply.
Read MoreMake It vs. Buy It : The Jewelry Findings Conundrum
This is a long-running debate in the jewelry world, should you make your own jewelry findings? Metalsmiths from traditional programs learn how to make every single component needed in jewelry as part of a thorough education in fabrication craftsmanship. Purists believe that jewelry should come from only raw metal materials. But make sure that making each individual component is actually the right move for your business.
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