Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.
by Lisa Lehmann
Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.
Laboratory-grown diamonds and gemstones are an ethical, affordable way for jewelers to add sparkle to their jewelry collections. Find out why these stones make the perfect alternative to natural mined stones.
Don’t be afraid to add some diamond sparkle to your sterling silver jewelry collection! Once considered entirely unconventional, many jewelers are finding that diamonds add the perfect touch to their silver lines. We talked to a few experts to get their opinions on the best way to add diamonds to silver.
Learn about different types of silver alloys used in jewelry. What makes Argentium different from standard sterling silver? What is in Tibetan silver? Expand your knowledge so you can be an expert on all things silver!