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jewelry marketing


In this article we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them and the best fr
June 11, 2020

Editing & Clipping Your Jewelry Photos

by Janelle Hinesley

In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!

Selfies are a fun way to show off your jewelry! But they should still look professional. Get tips to take an amazing jewelry selfie.
May 12, 2020

The Art of the Jewelry Selfie

by Ashley Maldonado

Do you have a love-hate relationship with selfies? They’re a great way to show off your jewelry on social media! Read on for tips to take an amazing jewelry selfie.

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.
April 15, 2020

Photographing Jewelry on Models

by Janelle Hinesley

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

If you’re unable to work in your jewelry studio it is a great time to focus on your business. We have a few tips and ideas to help you out.
March 26, 2020

9 Ways To Build Your Jewelry Business During The Coronavirus Shutdown

by Ashley Maldonado

Whatever stage of lockdown your area is in, if you’re unable to work in your studio during this crisis it is a great time to focus on your business. We have a few tips and ideas to help you out.

Custom logo tags are an easy and affordable way to advance your jewelry business. Read on to see how adding logo tags can help your business.
February 05, 2020

How Custom Logo Tags Can Advance Your Jewelry Business

by Ashley Maldonado

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your  designs in front of editors.
February 03, 2020

How to Create a Media Kit for Jewelry Artists

by Hilary Halstead Scott

Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of
September 19, 2019

Tips to Nail Your Jewelry Sales Elevator Pitch

by Hilary Halstead Scott

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i
September 13, 2019

5 Tips to Increase Your Instagram Engagement

by Liz Kantner

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.

Hiring a professional jewelry photographer can make you a little nervous. We talked to some pros to help ease your mind and bring your image quality up.
June 18, 2019

Tips for Hiring a Professional Jewelry Photographer

by Ashley Maldonado

Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.

Learn how to photograph jewelry on a white background for website store listings or professional marketing. Make your jewelry photography easy!
May 29, 2019

How to Photograph Jewelry on a White Background

by Bethany Blackshear

Learn how to photograph jewelry on a white background for website store listings or professional marketing.

Halstead can help you build your small jewelry business.

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