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jewelry marketing


Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.
May 10, 2021

Turn Your Artist Bio Into Your Jewelry Story

by Ashley Maldonado

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Jewelry artists give tips on how they maintain all of their platforms and sell jewelry online.
May 05, 2021

Multiple Platforms to Sell Jewelry Online

by Kelli Vanyek Greene

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
March 25, 2021

5 Video Marketing Ideas for Your Jewelry Business

by Janelle Hinesley

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
March 25, 2021

How to Shoot Your Own Video

by Janelle Hinesley

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!

In this article we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them and the best fr
June 11, 2020

Editing & Clipping Your Jewelry Photos

by Janelle Hinesley

In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!

Selfies are a fun way to show off your jewelry! But they should still look professional. Get tips to take an amazing jewelry selfie.
May 12, 2020

The Art of the Jewelry Selfie

by Ashley Maldonado

Do you have a love-hate relationship with selfies? They’re a great way to show off your jewelry on social media! Read on for tips to take an amazing jewelry selfie.

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.
April 15, 2020

Photographing Jewelry on Models

by Janelle Hinesley

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

Halstead can help you build your small jewelry business.

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