jewelry marketing
Family First: The Pros and Cons of Featuring Your Family in Marketing
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Jewelry Marketing Tips: Creating Content
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
Which Website Shopping Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
The Importance of Creating your Jewelry Brand
You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
Jewelry Branding - Graphic Design Basics
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
Turn Your Artist Bio Into Your Jewelry Story
Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.
Multiple Platforms to Sell Jewelry Online
Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.
5 Video Marketing Ideas for Your Jewelry Business
Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.
How to Shoot Your Own Video
You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!
Editing & Clipping Your Jewelry Photos
In this article, we’ll go over why you should edit your jewelry photos before posting them online as well as how to clip them with the best free software options available!
