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jewelry marketing


Custom logo tags are an easy and affordable way to advance your jewelry business. Read on to see how adding logo tags can help your business.
February 05, 2020

How Custom Logo Tags Can Advance Your Jewelry Business

by Ashley Maldonado

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your  designs in front of editors.
February 03, 2020

How to Create a Media Kit for Jewelry Artists

by Hilary Halstead Scott

Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of
September 19, 2019

Tips to Nail Your Jewelry Sales Elevator Pitch

by Hilary Halstead Scott

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i
September 13, 2019

5 Tips to Increase Your Instagram Engagement

by Liz Kantner

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.

Hiring a professional jewelry photographer can make you a little nervous. We talked to some pros to help ease your mind and bring your image quality up.
June 18, 2019

Tips for Hiring a Professional Jewelry Photographer

by Ashley Maldonado

Jewelers hear the same advice over and over again, photography can literally make the difference between success and failure in the field. Quality images help you to get into more shows, receive better PR coverage, and ultimately sell more jewelry. However, getting professional photos isn't always easy. Read on for tips to hire a professional jewelry photographer.

Learn how to photograph jewelry on a white background for website store listings or professional marketing. Make your jewelry photography easy!
May 29, 2019

How to Photograph Jewelry on a White Background

by Bethany Blackshear

Learn how to photograph jewelry on a white background for website store listings or professional marketing.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.
May 14, 2019

How to Use Jewelry Exhibition Opportunities to Build Your Business

by Bella Neyman

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.
May 08, 2019

How to Market Your Jewelry on Facebook

by Ashley Maldonado

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

Liz Kantner is a marketing expert for emerging jewelers and also the 2019 Halstead Grant guest judge! Learn more about her and get a few marketing tips.
April 30, 2019

Jewelry Marketing Tips From Liz Kantner: Halstead Grant Guest Judge

by Kelli Vanyek Greene

We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.

Ready to try photographing your own jewelry? Halstead's photographer, Bethany, gives tips on how to setup a jewelry photo studio for $100.
April 02, 2019

Build a Jewelry Photography Setup for $100

by Bethany Blackshear

Photographing your own jewelry can be a big money saver for your business. With the right setup you can turn out quality photos yourself, versus spending hundreds of dollars having them photographed by a professional. Unfortunately a good setup for photo can be expensive. Read on for Bethany's tips for creating a jewelry photography setup on a budget.

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