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jewelry marketing


Andrea Li gives you a step-by-step guide to holiday marketing for your jewelry brand on Pinterest. Follow along to get the most of the platform.
September 06, 2022

Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert

by Andrea Li

Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.

Lilian Raji discusses the key elements you need within your jewelry business before you’re ready to have a PR consultation for your brand.
July 25, 2022

How to Prepare your Jewelry Brand for a PR Consultation

by Lilian Raji

Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.

Once you decide to put in the time and effort of having a website for your jewelry business, make sure to use these SEO tips to optimize it.
June 13, 2022

Using SEO To Market Your Jewelry Business

by Ashley Maldonado

Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!

PR Professional Lilian Raji talks about when to hire a PR firm for your jewelry business. She discusses key factors to know if you’re ready.
May 23, 2022

PR for Jewelry: Are you Ready to Hire a PR Company?

by Lilian Raji

Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.
April 25, 2022

Family First: The Pros and Cons of Featuring Your Family in Marketing

by Lisa Lehmann

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

When you're selling your jewelry online or creating a community around your brand, solid content comes in handy for your business.
March 07, 2022

Jewelry Marketing Tips: Creating Content

by Ashley Maldonado

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.
July 13, 2021

Which Website Shopping Platform is Right for Your Jewelry Business?

by Ashley Maldonado

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.
July 07, 2021

The Importance of Creating your Jewelry Brand

by Ashley Maldonado

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.
June 15, 2021

Jewelry Branding - Graphic Design Basics

by Janelle Hinesley

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Jewelry artists give tips on how they maintain all of their platforms and sell jewelry online.
May 05, 2021

Multiple Platforms to Sell Jewelry Online

by Kelli Vanyek Greene

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

Halstead can help you build your small jewelry business.

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