Christina Grace of TIN HAUS Jewelry is sharing her perspective on creating video for your handmade jewelry business based on her experience in show business.

TikTok Your Way to Engaging Jewelry Video Content

Christina Grace, owner of TIN HAUS Jewelry and multi-media user-generated content creator at TIN HAUS Media, offers her perspective on the video content creation process. With 15 years of experience in show business, she expands on her methodology for producing value-driven engaging videos.

Arianne Foulks gives you 5 tips to get high quality traffic to your jewelry website to increase sales.

by Arianne Foulks

5 Ways to Get More High Quality Traffic to Your Jewelry Website

In the digital age of online shopping, one way to get ahead is by attracting high quality traffic to your jewelry website. Arianne Foulks, branding and web design expert for creative small businesses, outlines 5 ways to attract the traffic you want.

by Andrea Li

Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert -

Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.

by Lilian Raji

How to Prepare your Jewelry Brand for a PR Consultation -

Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.

Once you decide to put in the time and effort of having a website for your jewelry business, make sure to use these SEO tips to optimize it.

by Ashley Maldonado

Using SEO To Market Your Jewelry Business

Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!

PR Professional Lilian Raji talks about when to hire a PR firm for your jewelry business. She discusses key factors to know if you’re ready.

by Lilian Raji

PR for Jewelry: Are you Ready to Hire a PR Company?

Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.

Read our top tips on how to run a successful jewelry business. Hint: it takes more than design skills, you will need to run the business side too!

by Ashley Maldonado

5 Tips for a Successful Jewelry Business

Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.

by Lisa Lehmann

Family First: The Pros and Cons of Featuring Your Family in Marketing -

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years.

by Ashley Maldonado

Jewelry Marketing Tips: Influencer Marketing

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

by Ashley Maldonado

Jewelry Marketing Tips: Creating Content

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

by Ashley Maldonado

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.

by Ashley Maldonado

Which Website Shopping Platform is Right for Your Jewelry Business?

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

by Ashley Maldonado

The Importance of Creating your Jewelry Brand

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

People have a hard time NOT judging a book by it's cover. Branding is the book cover of your jewelry business so make sure it's on point.

by Janelle Hinesley

Jewelry Branding - Graphic Design Basics

Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Jewelry artists give tips on how they maintain all of their platforms and sell jewelry online.

by Kelli Vanyek Greene

Multiple Platforms to Sell Jewelry Online

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

by Janelle Hinesley

5 Video Marketing Ideas for Your Jewelry Business

Increase interest and engagement on your website and social media feed with these 5 jewelry marketing video ideas.

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!

by Janelle Hinesley

How to Shoot Your Own Video

You've decided to make the jump from jewelry photography to videography. Read our in depth article to learn how to create an amazing video from start to finish!

Halstead Jewelry Articles tagged with jewelry marketing