An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
by Bella Neyman
Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.
We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.
Photographing your own jewelry can be a big money saver for your business. With the right setup you can turn out quality photos yourself, versus spending hundreds of dollars having them photographed by a professional. Unfortunately a good setup for photo can be expensive. Read on for Bethany's tips for creating a jewelry photography setup on a budget.
Halstead Product Photographer Bethany Blackshear is sharing her top tips for making sure your jewelry photography represents your business and jewelry designs in the best way possible. Read on for 3 of the most common product photo mistakes and how you can avoid them.