jewelry marketing
Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert
by Andrea Li
Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.
How to Prepare your Jewelry Brand for a PR Consultation
by Lilian Raji
Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.
Using SEO To Market Your Jewelry Business
Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
PR for Jewelry: Are you Ready to Hire a PR Company?
by Lilian Raji
Thinking about hiring a PR firm? Lilian Raji, founder of The Lilian Raji Agency, a luxury goods public relations and marketing company, discusses how to know if your jewelry business is ready. She talks about what a PR company can do for your brand and shares real world stories.
Family First: The Pros and Cons of Featuring Your Family in Marketing
by Lisa Lehmann
Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.
Jewelry Marketing Tips: Creating Content
When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.
Which Website Shopping Platform is Right for Your Jewelry Business?
There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.
The Importance of Creating your Jewelry Brand
You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.
Jewelry Branding - Graphic Design Basics
Despite the age-old adage "Never judge a book by its cover" it's a part of human nature to do so. When it comes to running a jewelry business, your brand is your book cover, so follow our tips to make sure it will draw customers in.
Multiple Platforms to Sell Jewelry Online
Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.
