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jewelry marketing


An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of
September 19, 2019

Tips to Nail Your Jewelry Sales Elevator Pitch

by Hilary Halstead Scott

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i
September 13, 2019

5 Tips to Increase Your Instagram Engagement

by Liz Kantner

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.

Learn how to photograph jewelry on a white background for website store listings or professional marketing. Make your jewelry photography easy!
May 29, 2019

How to Photograph Jewelry on a White Background

by Bethany Blackshear

Learn how to photograph jewelry on a white background for website store listings or professional marketing.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.
May 14, 2019

How to Use Jewelry Exhibition Opportunities to Build Your Business

by Bella Neyman

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.
May 08, 2019

How to Market Your Jewelry on Facebook

by Ashley Maldonado

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

Liz Kantner is a marketing expert for emerging jewelers and also the 2019 Halstead Grant guest judge! Learn more about her and get a few marketing tips.
April 30, 2019

Jewelry Marketing Tips From Liz Kantner: Halstead Grant Guest Judge

by Kelli Vanyek Greene

We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.

Ready to try photographing your own jewelry? Halstead's photographer, Bethany, gives tips on how to setup a jewelry photo studio for $100.
April 02, 2019

Build a Jewelry Photography Setup for $100

by Bethany Blackshear

Photographing your own jewelry can be a big money saver for your business. With the right setup you can turn out quality photos yourself, versus spending hundreds of dollars having them photographed by a professional. Unfortunately a good setup for photo can be expensive. Read on for Bethany's tips for creating a jewelry photography setup on a budget.

Learn about common mistakes in jewelry photography and how to fix them so your product photography shows your product in the best way.
November 20, 2018

Is Your Jewelry Product Photography Up to Par? 3 Common Mistakes to Avoid.

by Bethany Blackshear

Halstead Product Photographer Bethany Blackshear is sharing her top tips for making sure your jewelry photography represents your business and jewelry designs in the best way possible. Read on for 3 of the most common product photo mistakes and how you can avoid them.

Are you ready to take your jewelry business international? Read this insightful article by expert Nils Krueger on how to launch your collection in Europe.
May 15, 2018

Selling Your Jewelry in Europe

by Nils Krueger

Want to sell your jewelry in Europe? Read this primer from guest Nils Krueger. It's full of tips on professional ways to approach galleries, how to manage shipping, a resource list and more.

Here are some tips and tricks on how to take your jewelry photography to the next level using your smartphone camera. % %
March 06, 2018

Jewelry Photography Tips: How to Use Your Phone

by Janelle Hinesley

Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.

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