Selfies are a fun way to show off your jewelry! But they should still look professional. Get tips to take an amazing jewelry selfie.

The Art of the Jewelry Selfie

Do you have a love-hate relationship with selfies? They’re a great way to show off your jewelry on social media! Read on for tips to take an amazing jewelry selfie.

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

by Janelle Hinesley

Jewelry Photography With Models & Tips To Hire A Pro -

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

by Ashley Maldonado

How Custom Logo Tags Can Advance Your Jewelry Business -

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your designs in front of editors.

by Hilary Halstead Scott

How to Create a Media Kit for Jewelry Artists

Every jewelry designer loves a little press coverage! Read on for tips to create a media kit that will easily put your business and designs in front of editors and influencers.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of

by Hilary Halstead Scott

Tips to Nail Your Jewelry Sales Elevator Pitch

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i

by Liz Kantner

Tips to Increase Your Instagram Engagement -

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 10 tips to increase you Instagram engagement. This blog was updated November 2022.

by Adriane Dalton

How To Guest Write For A Jewelry Publication

Guest writing for a jewelry blog or publication is a great way to expand your brand reach and authority. Adriane Dalton, editor of Metalsmith Magazine, gave us great tips for improving confidence in your writing and how to pitch your ideas.

by Bethany Blackshear

How to Photograph Jewelry on a White Background -

Learn how to photograph jewelry on a white background for website store listings or professional marketing.

Curator Bella Neyman gave some great tips on showing your collection in jewelry exhibitions and some new ideas on where to look for one.

by Bella Neyman

How to Use Jewelry Exhibition Opportunities to Build Your Business -

Being an artist isn’t easy, not only do you need to make work but then you also have to sell it. How do you stand out in the competitive jewelry space? Read Bella Neyman's advice on using jewelry exhibitions as a strategy for getting exposure for your brand.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.

by Ashley Maldonado

How to Market Your Jewelry on Facebook

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success. Updated July 2021.

Learn about common mistakes in jewelry photography and how to fix them so your product photography shows your product in the best way.

by Bethany Blackshear

Is Your Jewelry Product Photography Up to Par? 3 Common Mistakes to Avoid.

Learn about common mistakes in jewelry photography and how to fix them so your product photography shows your product in the best way.

Are you ready to take your jewelry business international? Read this insightful article by expert Nils Krueger on how to launch your collection in Europe.

by Nils Krueger

Selling Your Jewelry in Europe -

Want to sell your jewelry in Europe? Read this primer from guest Nils Krueger. It's full of tips on professional ways to approach galleries, how to manage shipping, a resource list and more.

Here are some tips and tricks on how to take your jewelry photography to the next level using your smartphone camera.

by Janelle Hinesley

Jewelry Photography Tips: How to Use Your Phone

Here are some tips and tricks on how to take your jewelry photography to the next level with your smartphone camera.

Make sure your jewelry makes the best first impression with these tips and inspiration for packaging your handmade jewelry.

by Ashley Maldonado

Jewelry Packaging Ideas & Inspiration -

You’ve put a lot of thought into making your jewelry look beautiful and feel on brand. Make sure it makes the best first impression when it arrives to your customers. Check out these tips and inspiration for packaging your handmade jewelry. This blog was updated in September 2022.

Birthstones have always had special meanings. Learn about the history and meanings of each month's birthstones in this article.

by Ashley Maldonado

Add Meaning to Your Jewelry with Birthstones

Birthstones have always had special meanings, though they haven’t always been the same. Learn about the history and meaning of birthstones in this article. This blog was updated in 2020.

Building an at home jewelry photo setup is a great option for quick and basic jewelry photos. Read our tips and supply list!

by Bethany Blackshear

Building A Jewelry Photo Setup At Home -

Building an at home jewelry photo setup is a great option for quick and basic jewelry photos. Read our tips and supply list!

The holidays are overwhelming for most small jewelry business owners. Read our top tips on how to survive and thrive during the busy season.

by Ashley Maldonado

Small Jewelry Business Holiday Checklist

The holiday season is both the best and most stressful time of the year for small jewelry businesses. Stay organized and make it your most successful season with these tips. This blog was updated in 2020.

Halstead Jewelry Articles tagged with jewelry marketing