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selling your jewelry

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of
September 19, 2019

Tips to Nail Your Jewelry Sales Elevator Pitch

by Hilary Halstead Scott

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i
September 13, 2019

5 Tips to Increase Your Instagram Engagement

by Liz Kantner

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 5 tips to increase you Instagram engagement.

Jewelry collectives are gaining ground in the industry. Learn more about these unique exhibition opportunities with an interview with Jewelry Edition.
May 14, 2019

What is a Jewelry Collective? An Interview with Jewelry Edition

by Bella Neyman

As an addendum to the article, How to Use Jewelry Exhibition Opportunities to Build Your Business, we have decided to include this full length interview with Jewelry Edition (JE) founders Kat Cole and Laura Wood.

Facebook is a great platform for marketing your jewelry collection! Learn how to harness the most popular social media platform for your jewelry business.
May 08, 2019

How to Market Your Jewelry on Facebook

by Ashley Maldonado

Marketing jewelry on Facebook isn’t always an easy task, but with a few tips you’ll be well on your way to success.

Liz Kantner is a marketing expert for emerging jewelers and also the 2019 Halstead Grant guest judge! Learn more about her and get a few marketing tips.
April 30, 2019

Jewelry Marketing Tips From Liz Kantner: Halstead Grant Guest Judge

by Kelli Vanyek Greene

We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.

Customer complaints can be disheartening in the handmade jewelry business. Jewelers are giving their best tips for responding to, and avoiding, complaints.
March 12, 2019

Tips For Responding To (And Avoiding) Jewelry Customer Complaints

by Ashley Maldonado

Nearly every business across all industries has to deal with customer complaints. It’s a natural side effect of being a business owner unfortunately. But knowing how to deal with complaints can make or break your business. We talked to a few jewelry business owners for their best advice on how to handle customer complaints.

Michael David Sturlin is sharing his advice on jewelry pricing strategy for your small business. Help your jewelry studio grow with these tips.
November 06, 2018

Pricing Strategy Tips for Jewelry Business Profitability

by Michael David Sturlin

Check out this guest article from Michael David Sturlin inspired by his experience as a Halstead Grant guest juror this year. Learn new ways to think about pricing your work strategically instead of just blindly applying a formula that may undermine the finances of your business.

Learn how to start your new jewelry business from expert Tracy Matthews of Flourish & Thrive. Avoid feeling overwhelmed with these top tips for success.
August 07, 2018

How to Start a Jewelry Business the Right Way

by Tracy Matthews

Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.

Are you ready to take your jewelry business international? Read this insightful article by expert Nils Krueger on how to launch your collection in Europe.
May 15, 2018

Selling Your Jewelry in Europe

by Nils Krueger

Want to sell your jewelry in Europe? Read this primer from guest Nils Krueger. It's full of tips on professional ways to approach galleries, how to manage shipping, a resource list and more.

Jewelry metalsmithing is an art. But, to have a career in the jewelry field, you will need to focus on how to sell. Learn a new mindset today.
March 22, 2018

Sell is Not a Four Letter Word: Making a Living in Jewelry

by Hilary Halstead Scott

Learn a new mindset to make a living in jewelry and build a career in this exciting field. Take your art to the next level and build success on your own terms.