selling your jewelry
Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.
Personal safety is an important issue in our field. Unfortunately, it is rarely given due attention until the aftermath of a tragedy when a member of our community is the victim of burglary or assault. This article will explore basic prevention strategies to protect yourself and your inventory.
Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.
An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!
by Bella Neyman
As an addendum to the article, How to Use Jewelry Exhibition Opportunities to Build Your Business, we have decided to include this full length interview with Jewelry Edition (JE) founders Kat Cole and Laura Wood.
We are excited to announce Liz Kantner as our 2019 Halstead Grant Guest Judge! Liz is a marketing guru for upcoming jewelry designers and will be able to provide valuable input for our applicants.
Nearly every business across all industries has to deal with customer complaints. It’s a natural side effect of being a business owner unfortunately. But knowing how to deal with complaints can make or break your business. We talked to a few jewelry business owners for their best advice on how to handle customer complaints.