Blog Author

Halstead Jewelry Author Ashley

Ashley Maldonado profile
Ashley is the Content & Digital Marketing Specialist at Halstead. She grew up in the Prescott area and holds degrees in Strategic Communications and International Affairs. She and studio dog Mavis enjoy spending as much time as possible in the employee studio at Halstead.

Articles by Ashley

Add a fun experience to your jewelry collection! Permanent bracelets are a fun and easy way to connect with your customers.

Add Permanent Bracelets to Your Jewelry Collection

Permanent bracelets have taken off! Easily add this fun experience to your jewelry business offerings with these tips.

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Once you decide to put in the time and effort of having a website for your jewelry business, make sure to use these SEO tips to optimize it.

Using SEO To Market Your Jewelry Business

Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!

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Read our top tips on how to run a successful jewelry business. Hint: it takes more than design skills, you will need to run the business side too!

5 Tips for a Successful Jewelry Business

Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips to run a successful jewelry business.

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We're committed to increasing the sustainability of Halstead as a business and as a trusted jewelry supply company.

Halstead's Commitment to Sustainability & Transparency

We're committed to increasing the sustainability of Halstead as a business and as a trusted jewelry supply company. Read about our efforts to not only be more environmentally friendly around the warehouse, but to increase transparency in the silver jewelry industry.

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Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years.

Jewelry Marketing Tips: Influencer Marketing

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

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When you're selling your jewelry online or creating a community around your brand, solid content comes in handy for your business.

Jewelry Marketing Tips: Creating Content

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

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Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and

Jewelry Making as a Hobby: Keep it Enjoyable and Sustainable

Taking on jewelry making as a creative hobby has a wide range of benefits. But once you’ve gotten hooked, how do you make it sustainable and enjoyable long term? Read on for our best tips!

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Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

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Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.

How to Transition your Jewelry Making Hobby into a Business

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

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Tube bezels are a beautiful and simple way to add faceted stones to your jewelry designs. Learn more about them and find some inspiration.

Using Tube Bezel Settings in Your Jewelry - 

Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.

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Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.

Which Website Shopping Platform is Right for Your Jewelry Business?

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the right website platform for your jewelry business.

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What does it mean to brand your jewelry business? Learn more about this important jewelry marketing strategy and why it’s so important.

The Importance of Creating your Jewelry Brand

You hear about branding all the time when you start marketing your jewelry business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

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Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

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The 2019 Halstead Grant is open for applications! Take your jewelry business to the next level with startup cash and more. We're also excited to announce Liz Kantner as this year's guest judge.

Halstead Grant Call for Entries

The annual Halstead Grant is now calling for entries from new jewelry businesses! Learn all about the requirements and prizes.

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The Halstead Design Challenge welcomed jewelers from every stage of interest. Read more about each year's theme and the winners.

Halstead Design Challenge Rewind

The Halstead Design Challenge brought jewelers together each year to create a unique piece of jewelry as part of a fundraiser for SNAG. It welcomed everyone from hobbyists to experienced exhibition jewelers. Read more about each year's theme and the winners.

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Having a jewelry business mentor helps you learn the industry first hand before starting your business. Becoming a mentor down the road also helps your jewelry business in many ways!

Jewelry Business Mentors Kickstart Your Career

As a jeweler just starting out in the industry, having a mentor can help kickstart your career! Read on to learn how to take advantage of learning from someone who's been through it all already.

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Adding handmade jewelry to your boutique or gift shop inventory is quick and easy but often gives a great return. Read on for some of the best ways to make and add jewelry to your boutique store.

Sterling Silver Necklaces for Easy Gift Sales

Simple sterling silver necklaces make great gift options for your customers, without much effort from you. Simply adding charms to a necklace chain or earrings can help build out your inventory for seasonal surges.

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Jewelry Podcasts are a great way to get information about what is happening in the jewelry industry.

Jewelry Podcasts - Perceived Value & More

Podcasts have become so popular and with the rise of hands free devices listening has never been easier. We have compiled a list of must- listen jewelry podcasts. While working in your studio or driving in the car tune in to stay up to date on trends, techniques, business tips, & industry advice.

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